Monday, December 5, 2016

Bayer launches Luxxur, the first wheat herbicide solution for Canadian farmers to tackle wild oats and perennials

Calgary, AB (December 5, 2016) – Bayer has announced the launch of Luxxur®, a powerful new wheat herbicide for controlling the toughest weeds, including wild oats and perennials.

Luxxur is a high-performance weed management tool, offering farmers outstanding control of their toughest weeds like wild oats, narrow-leaved hawk’s beard and perennials including Canada thistle and dandelion.

“At Bayer, we understand that maintaining a clean field is an important part of achieving maximum yield potential. The early elimination of tough-to-control weeds like wild oats and perennials is fundamental to a successful weed management strategy,” says James Humphris, Crop Manager, Cereals at Bayer.

Recent Luxxur trials demonstrated superior grass control compared to other Group 2 herbicides, with additional control on other problem weeds like perennial sow thistle, Canada thistle, dandelion and scentless chamomile.

“In developing Luxxur, we set out to provide Canadian farmers with the only combined solution of grass and perennial control to take care of farmers toughest weeds, which is unique in this market,” says Humphris. “Flexible tank mixing also allows farmers to choose the right annual broadleaf partner to complete the spectrum of control.”

Offered in a convenient co-pack format of 40 acre jugs or 80 acre boxes, Luxxur has very limited re-cropping restrictions, allowing for greater flexibility, particularly for pulse farmers.

For more information regarding Luxxur, farmers are encouraged to talk to their local retailers or visit cropscience.bayer.ca/Luxxur.

 

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.

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For further information, contact:

Lauren Davis
Marketing Communications Manager
Bayer CropScience Inc.
Phone: 403-723-7450
lauren.davis@bayer.com

Jackie Elliott
Account Director
Weber Shandwick Canada
Phone: 416-642-7899
jelliott@webershandwick.com


Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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