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Tuesday, April 3, 2018

Bayer launches Luna Sensation to give Canadian horticulture growers unparalleled protection from problematic fungal diseases

Guelph, ON (April 3, 2018) – Bayer announces the launch of Luna Sensation® fungicide in Canada for stone fruit, root vegetables, cucurbit vegetables, leafy green vegetables, leafy petiole vegetables, brassica vegetables and hops . The foliar product is a co-formulation of two fungicide modes of action, a unique Group 7 SDHI (fluopyram) and a proven Group 11 (trifloxystrobin) to deliver superior disease control, resulting in higher yields and exceptional fruit quality.

“Luna Sensation gives Canadian growers further access to the excellent disease control provided by Luna,” said Jon Weinmaster, Crop & Campaign Marketing Manager, Corn & Horticulture. “It’s designed for optimal efficacy on specific crops and diseases, most of which are not covered by the Luna Tranquility® label, a product that has proven invaluable to many horticulture growers for several years already.”

Luna Sensation is a systemic fungicide that targets highly problematic diseases such as sclerotinia rot, powdery mildew, and monilinia.

It also has added benefits for soft fruit.

“Experiences of US and Canadian growers show that Luna offers post-harvest benefits in soft fruit, improving quality during transit and storage”, says Weinmaster “It’s an added benefit that comes from excellent in-crop disease control.”

The addition of Luna Sensation from Bayer extends the trusted protection of the Luna brand to a broader range of crops:

  • Luna Tranquility, a Group 7 and Group 9 fungicide, is registered for apples, grapes, tomatoes, bulb vegetables, small berries and potatoes
  • Luna Sensation is registered for stone fruit, root vegetables, cucurbit vegetables, leafy green and petiole vegetables, brassica vegetables and hops

Luna Sensation will be available to Canadian growers for the 2018 season.

For more information regarding Luna Sensation, growers are encouraged to talk to their local retailer or visit www.cropscience.bayer.ca/LunaSensation.

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.cropscience.bayer.ca.

Note to editors:

A print-quality photo can be downloaded from our website at www.news.bayer.com.

TV and multimedia editors can download or order updated film footage about Bayer free of charge at www.tv-footage.bayer.com.

Jon Weinmaster
Crop & Campaign Marketing Manager, Horticulture & Corn
Bayer CropScience Inc.
Phone: 519-767-3884
jon.weinmaster@bayer.com
Lauren Davis
Marketing Communications Manager
Bayer CropScience Inc.
Phone: 403-723-7450
lauren.davis@bayer.com
Jackie Elliott
Account Director
Weber Shandwick Canada
Phone: 416-642-7899
jelliott@webershandwick.com

Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.