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Tuesday, July 17, 2018

Bayer launches Olympus, the premier pre-seed foxtail barley solution for growers across the Prairies

Calgary, AB (July 17, 2018) – Bayer recently announced the launch of the Olympus® System, a revolutionary pre-seed grass herbicide that breaks the cycle of problem weeds like foxtail barley, wild oats, and bromes, such as Japanese and downy brome. With the Olympus System, growers can have the systematic approach they need through a pre-seed application, which can be followed by an in-season application of a herbicide like Varro®, Luxxur™ or Velocity in order to control subsequent flushes.

“At Bayer, we recognize that weeds like foxtail barley and wild oats have become harder to control for the majority of Prairie based growers,” says James Humphris, Crop Manager, Cereals at Bayer. “Delivering more consistent, longer-term control and action on tough to manage weeds, Olympus gives growers the confidence of a clean field and peace of mind that they are taking the steps needed to maximize yield.”

Almost half of growers across the Prairies are now reporting that foxtail barley impacts wheat production on their farm, which is not surprising as more growers practice direct seeding and reduced tillage. To-date, wheat growers have been challenged to find a selective in-crop herbicide for control of foxtail barley, making the Olympus System a unique solution.

“The Olympus System gives growers the control they need to continue a no-till practice with confidence,” says Humphris. “With foxtail barley increasing in abundance across the prairies, the Olympus System is the targeted pre-seed solution growers have been waiting for.”

The Olympus System offers the systematic approach that growers need, with a unique pre-seed solution that allows them to maintain re-cropping flexibility in all soil zones, so they can focus on other critical management decisions. Recent Olympus System trials demonstrated excellent control, with sequential in-season applications. It offers true re-cropping freedom in all soil zones for the following crops: canola, lentils, field peas, flax, barley, oats, spring wheat, durum wheat, winter wheat, soybean and dry bean.

For more information regarding Olympus or the Olympus System, farmers are encouraged to talk to their local retailers or visit cropscience.bayer.ca/Olympus.

About Bayer
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of EUR 35.0 billion. Capital expenditures amounted to EUR 2.4 billion, R&D expenses to EUR 4.5 billion. For more information, go to www.bayer.ca

Note to editors:


Print-quality photos can be downloaded from our website at www.news.bayer.com

TV and multimedia editors can download or order updated film footage about Bayer free of charge at www.tv-footage.bayer.com.

For further information, contact:


James Humphris
Crop Manager, Cereals
Bayer CropScience Inc.
Phone: 403-723-4541
james.humphris@bayer.com

Lauren Davis
Marketing Communications Manager
Bayer CropScience Inc.
Phone: 403-723-7450
lauren.davis@bayer.com

Jackie Elliott
Account Director
Weber Shandwick Canada
Phone: 416-642-7899
jelliott@webershandwick.com

Forward-Looking Information
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.