Analytics and Marketing
We may also use personal data for analytics and marketing purposes, including analyzing your use of and activity on our websites. If you choose to create an account on our website, we may offer and you may elect to participate in certain analytics, communications, and marketing programs, including coupon or rebate programs and other special offers. If you opt in, we may collect such personal data from you as demographic, contact, and preference information from your account profile, as well as from your interactions on the website, such as through quiz responses or other interactive features. This information could include personal data such as name, address, email or other data that could be used to identify you as an individual. We may also enhance or merge this data with the cookie data we collect across websites or receive from third parties to create a more complete profile for a more customized user experience. This information would be stored in a secure database within the Bayer environment and would not be shared with any third party without your prior consent. You may control your preferences directly on your account and revoke consent to future participation in these analytics or marketing programs at any time.
While we do leverage the information we collect in aggregate to deliver more relevant advertisements and offers to you on other third-party websites as you navigate the Internet, we do not share your personal data with any third-party vendor or website owner for their own marketing purposes unless you have otherwise provided with your consent to do so.
Our website uses third-party service providers, including Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Bayer and our service providers will analyze your use of our websites on our behalf. To this purpose, we use, among others, the cookies described above. The information collected within the Google Analytics platform in connection with your use of our websites (e.g., the referring URL, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in Canada, where it will be stored and analyzed by Bayer’s service providers; the respective results will then be made available to us. During this process, your usage data may be connected to you if you are logged in to your website account. If you are not logged in to a website account, however, your usage data will not be connected to your full IP address – we have activated on our website the IP anonymizing function offered by Google, so that the last 8 digits (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted.
You may withdraw your consent to the use of web analysis at any time either by downloading and installing a Browser Plugin offered by Google or by configuring your browser to delete and reject cookies. Both options will prevent the use of web analysis only if you use the browser on which you installed the plugin.
This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you'd like to opt-out, you can do so at https://mouseflow.com/opt-out. If you'd like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at firstname.lastname@example.org.
For more information on Mouseflow and GDPR, visit https://mouseflow.com/gdpr/.
For more intormation on Mouseflow and CCPA visit https://mouseflow.com/ccpa.
11. How is Data kept Secure?
The Bayer Group uses technical and organizational security precautions to protect your data from manipulation, loss, destruction or unauthorized access, use, disclosure or alteration. Third parties that process personal data on behalf of the Bayer Group are contractually obligated to safeguard data and only use the data provided to them for the purposes outlined in this Privacy Statement.
Our security procedures are continuously revised based on new technological developments.
In light of the importance of protecting children's privacy, we do not collect, process or use on our website any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.
Bayer does not intend this website for child audiences, and has no intention of collecting personally-identifiable information (such as name, address, telephone number) from children under 18 years old. If you discover that your child has provided us with personally identifiable information, we ask that a parent or guardian of the child contact us at AskUs@cropscience.bayer.ca to have this information deleted from our records.
13. What About Third Party Links?
14. Your Options
Access and Update Requests: You have the right to review and amend any personal data stored in our system. Just send your request in writing to: AskUs@cropscience.bayer.ca. When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access as well as to search for and provide you with the personal information that we hold about you.
Bayer will provide you with access to your personal data that is in our possession, subject to certain exceptions, including data that is referenced to another individual’s personal information that we cannot sever, or information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request.
Your right to access the personal information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased, or made anonymous in accordance with our record retention obligations and practices, as required or permitted by applicable law.
In the event that we cannot provide you with access to your personal information, we will endeavour to inform you of the reasons why, subject to any legal or regulatory restrictions.
Interest based Advertising: If you no longer wish to participate in the services offered through these solutions, you can opt-out of this activity by visiting the:
If you opt-out, please note you may still receive ads from Bayer but they are not part of targeted advertising.
Opt-out of promotional communications: In the event you wish to unsubscribe from receiving promotional communications from Bayer, you may opt-out by:
If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our services, or as otherwise consistent with applicable law.
Right of Cancellation: You have the right at any time to withdraw your consent to the use of your personal data in the future. Again, just send an e-mail to the address given in the imprint or contact the Privacy Officer or the Data Security Officer at the information below.
15. Contact Us
If you wish to know what information we have in our files about you, ask a question about the information in your file or request a change to the information in your file, please contact:
2920 Matheson Blvd E
Mississauga ON, Canada L4W 5R6
16. Head of Data Privacy
Phone: +49 (0) 30 468 16924
Bayer may change certain parts to this Privacy Statement from time to time, so be sure to check this Privacy Statement regularly. Any changes to this Privacy Statement will be communicated promptly on this page. Please contact the website administrator with any problems, questions or suggestions that you may have. The constant development of the internet requires occasional adjustments to our privacy statement. We retain the right to make changes when necessary.
18. Interpretation of this Privacy Statement
This Privacy Statement includes examples but is not intended to be restricted in its application to such examples, therefore where the word 'including' is used, it shall mean 'including without limitation'.
This Privacy Statement does not create or confer upon any individual any rights, or impose upon Bayer any rights or obligations outside of, or in addition to, any rights or obligations imposed by Canada's federal and provincial privacy laws, as applicable. Should there be, in a specific case, any inconsistency between this Privacy Statement and Canada's federal and provincial privacy laws, as applicable, this Privacy Statement shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.
Last updated: March 11, 2020