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Tuesday, September 15, 2020

Bayer Premieres The Front Row: Virtual Crop Tour Experience

The digital platform offers an all-access pass to the latest field research and trial results to help growers get the most out of their farms 

Calgary, AB (September 15, 2020) – Today, the Crop Science Division of Bayer announced the launch of The Front Row: Virtual Crop Tour, a digital platform providing growers with a front row seat to trial results and insights as well as new product innovations. The virtual experience includes a library of videos delivered by experts in the field as well as virtual crop tours to learn about seed and crop protection product offerings across Canada.

The Front Row: Virtual Crop Tour is part of Bayer’s ongoing commitment to protecting the health and safety of its customers, consumers, employees and stakeholders during the global COVID-19 pandemic. The Front Row: Virtual Crop Tour complements Bayer’s enhanced safety and social distancing measures to protect its communities while delivering innovation to growers’ fingertips.

“We’re excited to deliver our crop tour experience to growers across Canada,” said Lauren Davis, Marketing Communications Manager, Bayer Crop Science. “Our annual crop tours are an important way for our customers to gain an up-close look at the latest research and innovations to be able to make informed decisions for next season. This year the physical crop tour wasn’t possible which required us to innovate and create a convienient option for our customers. Now, growers can access to the information on their own terms and from the comfort and safety of their own homes.”       

Growers can now access the virtual crop tours through the video library and download the tour guide booklets by visiting FrontRowTours.ca. Additional videos will be added to the library in the weeks ahead, so growers are encouraged to check back often. Trial results featured in the videos were collected from research sites across Eastern and Western Canada, and include:

  • New DEKALB® canola and corn hybrids, and soybean varieties, tested and vetted for quality performance
  • The latest innovation in canola flea beetle insecticide seed treatments with BUTEOTM start
  • Trial data from new crop protection products including Proline® GOLD canola fungicide and Laudis® corn herbicide
  • Up-to-date insights for optimizing corn acres through data driven seed scripting with Climate FieldViewTM
  • And much more…

As always, growers can also contact their local Bayer representative for more information on trial sites and results.  

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2019, the Group employed around 104,000 people and had sales of 43.5 billion euros. Capital expenditures amounted to 2.9 billion euros, R&D expenses to 5.3 billion euros. For more information, go to www.bayer.ca

For further information, contact:

Lauren Davis
Marketing Commuications Manager
Bayer Crop Science
Phone: 403-461-4096

Lauren.Davis@bayer.com

Hibaq Ali
Senior Manager
Weber Shandwick Canada
Phone: 416-455-8326

HAli@webershandwick.com 

Forward-looking Statement

This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.