Bayer Launches newgold® — A New Multi-Crop Seed Brand Designed to Connect Agriculture to the Low-Carbon Fuel Economy

CALGARY, AB February 19, 2026 – Bayer today announced the launch of newgold® seed, its first multi-crop seed brand developed specifically for low-carbon intensity crops, designed to help farmers participate directly in the fast-growing biofuels market while enhancing opportunities for farm profitability.

As demand for sustainable aviation fuel and renewable diesel accelerates, the energy transition is creating a new challenge: how to scale low-carbon fuels without competing with food production or adding complexity to the farm system. Bayer believes agriculture can play a central role in helping to solve that challenge.

“Innovation alone won’t make the energy transition real,” said Chad Bilby, Biofuel Crops Innovation and Commercial Lead. “Scale, execution, and market confidence matter. With newgold® seed, we are connecting seed innovation, agronomic performance, and market access into one clear opportunity for farmers.”

From Vision to Action in Low-Carbon Agriculture

Built under Bayer’s Biofuel Crops by Bayer platform, newgold® seed represents a shift from treating biofuels purely as a downstream opportunity toward building a scalable agricultural system that connects farmers, fuel producers, and markets.

The brand focuses on low carbon intensity oilseed crops such as camelina^3,4 and winter canola⁵— crops designed to fit between seasons, into existing rotations, or on underutilized acres—creating potential additional revenue streams for farmers.

By combining seed technology, agronomic expertise, and strong industry collaborations, Bayer’s goal is to help farmers with adoption of these new crops, to unlock new value and to participate in new markets.

More Than a Crop: A Profit Multiplier

At the core of newgold® seed is a simple idea: low-carbon intensity crops must work economically at the field level.

Crops sold under the newgold® seed brand will be designed with the goal of acting as a profit multiplier, giving growers the flexibility to decide how and where it fits best in their operation:

• As a double crop, adding value between seasons
• Within rotations, contributing to good agronomic management while diversifying income
• On marginal or underutilized land, turning those acres into more productive assets

This flexibility will allow farmers to participate in the low-carbon fuel economy while maintaining control over their agronomic and financial decisions.

Designed for Farmers Who Look Ahead

newgold® seed was built for growers who don’t settle for incremental gains.
It speaks to farmers who seek opportunities for strong ROI per acre; performance backed by science; and clear market pathways, not speculation.

By bridging the gap between the field and fuel producers, Bayer aims to reduce uncertainty and help farmers confidently adopt cropping systems that deliver opportunities for value on their farms.

Working to Advance Biofuel Contributions

Agriculture can play an important role in decarbonizing the transportation industry and strengthen energy security, with the introduction of low-carbon feedstocks for renewable fuel that can deliver lower greenhouse gas emissions compared to petroleum fuels.^1,2

Bayer is advancing biofuel contributions by investing in a portfolio of new crops, building integrated supply chains, and supporting North American farmers economically with the introduction of newgold® seeds.

Source: 1 Life Cycle Greenhouse Gas Emissions of Biodiesel and Renewable Diesel Production in the United States | Environmental Science & Technology; 2 Biotechnological Camelina platform for green sustainable oleochemicals production; 3 Publication : USDA ARS; 4 Liu et al 2024_life-cycle-greenhouse-gasemissions-of-growing-intermediate-winter-oilseed-feedstocks-for-sustainable (003).pdf; 5 Biofuels | U.S. Canola Association