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Privacy Statement

 

Analytics and Marketing

Through the use of cookies and other technologies described above, we, and our third-party service providers on our behalf, may analyze how you use our website to develop insights to optimize website use and improve personalized site experiences, communications and marketing. You may opt out of this tracking and analysis at any time by altering your cookie settings and/or deleting cookies. More information on these opt-outs is provided below.

We may also use personal data for analytics and marketing purposes, including analyzing your use of and activity on our websites. If you choose to create an account on our website, we may offer and you may elect to participate in certain analytics, communications, and marketing programs, including coupon or rebate programs and other special offers. If you opt in, we may collect such personal data from you as demographic, contact, and preference information from your account profile, as well as from your interactions on the website, such as through quiz responses or other interactive features. This information could include personal data such as name, address, email or other data that could be used to identify you as an individual. We may also enhance or merge this data with the cookie data we collect across websites or receive from third parties to create a more complete profile for a more customized user experience. This information would be stored in a secure database within the Bayer environment and would not be shared with any third party without your prior consent. You may control your preferences directly on your account and revoke consent to future participation in these analytics or marketing programs at any time.

While we do leverage the information we collect in aggregate to deliver more relevant advertisements and offers to you on other third-party websites as you navigate the Internet, we do not share your personal data with any third-party vendor or website owner for their own marketing purposes unless you have otherwise provided with your consent to do so.

Google Analytics

Our website uses third-party service providers, including Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Bayer and our service providers will analyze your use of our websites on our behalf. To this purpose, we use, among others, the cookies described above. The information collected within the Google Analytics platform in connection with your use of our websites (e.g., the referring URL, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in Canada, where it will be stored and analyzed by Bayer’s service providers; the respective results will then be made available to us. During this process, your usage data may be connected to you if you are logged in to your website account. If you are not logged in to a website account, however, your usage data will not be connected to your full IP address – we have activated on our website the IP anonymizing function offered by Google, so that the last 8 digits (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted.

You may withdraw your consent to the use of web analysis at any time either by downloading and installing a Browser Plugin offered by Google or by configuring your browser to delete and reject cookies. Both options will prevent the use of web analysis only if you use the browser on which you installed the plugin.

For further information on Google Analytics, please refer to the Google Analytics Terms of Service, the Google Analytics security and privacy principles, and the Google Privacy Policy.

Social Media

Bayer uses social media accounts (including Facebook, Twitter, YouTube, and Instagram) to engage with the public. Our social media accounts are produced and maintained by Bayer, sometimes working with service providers. Through our social media engagement we are able to build online awareness about our company and our products; respond to messages through the comment, message, or chat functions; collect aggregated information about interactions with our content on or through social media; analyze trends; identify and profile brand advocates and key influencers; and conduct social media listening of conversations about our company and our products. When you engage with us through our social media channels, the platform providers will also process information about you. For further information, please consult the privacy policy of the platform provider.

See Section 14 – Your Options to learn what other choices you have.

11. How is Data kept Secure?

The Bayer Group uses technical and organizational security precautions to protect your data from manipulation, loss, destruction or unauthorized access, use, disclosure or alteration. Third parties that process personal data on behalf of the Bayer Group are contractually obligated to safeguard data and only use the data provided to them for the purposes outlined in this Privacy Statement.

Our security procedures are continuously revised based on new technological developments.

12. Children

In light of the importance of protecting children's privacy, we do not collect, process or use on our website any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.

Bayer does not intend this website for child audiences, and has no intention of collecting personally-identifiable information (such as name, address, telephone number) from children under 18 years old. If you discover that your child has provided us with personally identifiable information, we ask that a parent or guardian of the child contact us at AskUs@cropscience.bayer.ca to have this information deleted from our records.

13. What About Third Party Links?

Our website may be linked from another website, or have links to other websites such as social media platforms. This Privacy Statement only relates to our collection and use of your data on this website and we are not responsible for the privacy policies and practices of other third party websites, including from any provided links. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.

14. Your Options

Access and Update Requests: You have the right to review and amend any personal data stored in our system. Just send your request in writing to: AskUs@cropscience.bayer.ca. When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access as well as to search for and provide you with the personal information that we hold about you.

Bayer will provide you with access to your personal data that is in our possession, subject to certain exceptions, including data that is referenced to another individual’s personal information that we cannot sever, or information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request.

Your right to access the personal information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased, or made anonymous in accordance with our record retention obligations and practices, as required or permitted by applicable law.

In the event that we cannot provide you with access to your personal information, we will endeavour to inform you of the reasons why, subject to any legal or regulatory restrictions.

Interest based Advertising: If you no longer wish to participate in the services offered through these solutions, you can opt-out of this activity by visiting the:

If you opt-out, please note you may still receive ads from Bayer but they are not part of targeted advertising.

Opt-out of promotional communications: In the event you wish to unsubscribe from receiving promotional communications from Bayer, you may opt-out by:

  • Removing yourself by clicking “unsubscribe” at the bottom of an email we send you, or
  • Contact us at: AskUs@cropscience.bayer.ca

If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our Services, or as otherwise consistent with applicable law.

Right of Cancellation: You have the right at any time to withdraw your consent to the use of your personal data in the future. Again, just send an e-mail to the address given in the imprint or contact the Privacy Officer or the Data Security Officer at the information below.

15. Contact Us

If you wish to know what information we have in our files about you, ask a question about the information in your file or request a change to the information in your file, please contact:

Jacqueline DeGagne
Privacy Officer
2920 Matheson Blvd E
Mississauga ON, Canada L4W 5R6
Email: jacqueline.degagne@bayer.com

16. Head of Data Privacy

Thomas Pfenning
Phone: +49 214 30 40188

17. Changes

Bayer may change certain parts to this Privacy Statement from time to time, so be sure to check this Privacy Statement regularly. Any changes to this Privacy Statement will be communicated promptly on this page. Please contact the website administrator with any problems, questions or suggestions that you may have. The constant development of the internet requires occasional adjustments to our privacy statement. We retain the right to make changes when necessary.

18. Interpretation of this Privacy Statement

This Privacy Statement includes examples but is not intended to be restricted in its application to such examples, therefore where the word 'including' is used, it shall mean 'including without limitation'.

This Privacy Statement does not create or confer upon any individual any rights, or impose upon Bayer any rights or obligations outside of, or in addition to, any rights or obligations imposed by Canada's federal and provincial privacy laws, as applicable. Should there be, in a specific case, any inconsistency between this Privacy Statement and Canada's federal and provincial privacy laws, as applicable, this Privacy Statement shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.

Last updated: June 3, 2019